We invite national companies and organizations to partner with us as we expand our programs to reach our ever increasing audience base. We have a variety of sponsorship opportunities available that will give your company or organization good visibility with the over-50 female market, and are open to exploring proposals for co-sponsored events and activities. For more information, please send us a message at firstname.lastname@example.org and one of the principals will be in touch with you as quickly as schedules permit.
FOLLOW THE MONEY
Women age 50+ control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth.
According to the US Census Bureau, there were [24,579,000+45-54) women over 50 living in the United States, and that number has been ballooning since the Baby Boomers crossed the line (the last of the Baby Boomer generation turns 50 this year).
Although our target market is over-50, we find more and more women in their 40’s listening to the ABD Radio Broadcast and attending our events. We also have some women in their 90’s, but not a significant enough number to include as our peeps.
In less than ten years, in a local market, broadcasting on a small independent station, for only a half hour a week, we have attracted a national audience through our Facebook page and website.
Our Facebook page now has more than 9000 active followers, according to the analytics. It’s been growing steadily because of the number of women of all ages who hit “share,” or “like,” when we post there. They also visit our website to see what else we’ve got to offer.
Our popular events, although local up to now, draw attendance from throughout the upper Midwest. They have been so successful they have even been featured in Time magazine’s special issue on the best places to live for people over 50 (Summer, 2014).