If you want women over 50 to associate your brand with positive, self-actualizing, empowered, active, intelligent older women, you want to associate your brand with Aging But DANGEROUS.  Since 2007 the little seed we planted has grown into a big tree with many branches reaching out to this population.  Our image as a fun, self-actualizing, empowering organization has also grown. We have been featured in two of TIME magazine’s special issues: The Healthist Places To Live – Lessons From The Top Spots For Fitness, Nutrition and Aging Well (2014) and Secrets Of Living Longer (2015).  We create festive events, fascinating travel opportunities, adventure experiences like skydiving, and an upbeat, uplifting weekly radio show listeners say is uniquely truthful and covers topics for the over-50 woman no one else talks about.

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ABD PARTNERS

We invite national companies and organizations to partner with us as we expand our programs to reach our ever increasing audience base.  We have a variety of sponsorship opportunities available that will give your company or organization good visibility with the over-50 female market, and are open to exploring proposals for co-sponsored events and activities.  For more information, please send us a message at partners@agingbutdangerous.com and one of the principals will be in touch with you as quickly as schedules permit.

FOLLOW THE MONEY

Women age 50+ control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth.

According to the US Census Bureau, there were [24,579,000+45-54) women over 50 living in the United States, and that number has been ballooning since the Baby Boomers crossed the line (the last of the Baby Boomer generation turns 50 this year).

Although our target market is over-50, we find more and more women in their 40’s listening to the ABD Radio Broadcast and attending our events.  We also have some women in their 90’s, but not a significant enough number to include as our peeps.

In less than ten years, in a local market, broadcasting on a small independent station, for only a half hour a week, we have attracted a national audience through our Facebook page and website.

Our Facebook page now has more than 9000 active followers, according to the analytics.  It’s been growing steadily because of the number of women of all ages who hit “share,” or “like,” when we post there.  They also visit our website to see what else we’ve got to offer.

Our popular events, although local up to now, draw attendance from throughout the upper Midwest.  They have been so successful they have even been featured in Time magazine’s special issue on the best places to live for people over 50 (Summer, 2014).

SPONSOR BENEFITS

Sponsor benefits are individually negotiated and customized for those of you who would like to connect with our followers.  In addition to general annual sponsorships, we always have opportunities for sponsoring events, publications, shows, seminars, and speaking engagements.

Aging But DANGEROUS is very generous with publicity and visibility for our sponsors, as we know our local Minnesota sponsors will attest.  We display your logo on our website and Facebook page, talk about your products and services in our Facebook and Blog posts, and promote them on our popular radio show.  We’re happy to invite your representatives to any events we create, and are open to cosponsoring joint events that add to your publicity, prestige, or connection to our followers as well as our own.

We sometimes also share income and/or opportunities with partners.  For example, right now we are looking for an individual or company that syndicates radio shows and would be interested in sharing the income of going national with our weekly radio show.

For more information about Aging But DANGEROUS sponsorship and partnership opportunities, please email us at partners@agingbutdangerous.com or call  612-225-0428.